Mobile Speed Benchmarks
Most local leads come from phones. If your site is slow or shifts around while loading, you’ll lose calls even if you rank.
Last Updated: January 1, 2026
Quick takeaway
If you want more calls, focus on intent-satisfying pages (service + city + proof), fast mobile performance, and a fully optimized Google Business Profile—then connect it all with clean internal linking and schema.
Benchmarks to aim for
As a rule of thumb, you want the first screen to render fast and stay stable:
- Largest Contentful Paint (LCP): ~2.5s or better on mobile.
- Interaction to Next Paint (INP): responsive taps/clicks (aim for ~200ms or better).
- Cumulative Layout Shift (CLS): keep it visually stable (avoid big shifts).
The biggest speed killers we see
These issues show up constantly on small-business sites:
- Hero images/videos that are too large (or not compressed).
- Web fonts blocking rendering (no preload, too many weights).
- Unused scripts and heavy third-party widgets.
- No image dimensions set, causing layout shift.
Fast fixes (no redesign required)
You can usually get big gains with these changes:
- Compress and resize hero images; lazy-load below-the-fold images.
- Preload your main font files and limit font weights.
- Defer non-critical JavaScript; remove unused libraries.
- Set explicit width/height for images to prevent shifting.
Want a fast SEO + UX audit?
We’ll tell you what to fix first (speed, content, GBP, schema, internal links) and what can wait.
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